The first video shows the path of the philosophy of the Renčelj family business from Povir village, Slovenia, the main activities of which are growing lavender and creating lavender products such as cosmetics, tea, spices and liquor.
It wouldn’t be wise to start the story of the Renčelj company (pronounced »Renchel« in Slovenian) without the story of its owner and creator, Gregor. As a child, he loved to play in nature where wild lavender grows, and its fragrance, its perfume , never left him. Years later, he decided to follow his passion and transform it into a business venture that became one of the first lavender producers in Slovenia.
After five years developing the business, the Renčelj company is now in a very good position to start earning a profit for the first time from the beginning of the adventure. The company is not officially “bio” but according to its owner, “Our lavender fields in the heart of nature [are not] subject to any chemical influences.” The natural, clean process of production is at the company’s forefront.
The goal of the project GREENTREPRENEURSHIP – EASIER DONE THAN SAID is to develop skills, knowledge and competences of youths in order to improve their productivity and employability in the field of green entrepreneurship.